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9 New Facebook Features you might not know about
Pin It Zuckers and the team have been keeping pretty busy of late it would seem, rolling out a whole heap of Facebook changes and – as always – failing to adequately communicate them to users. Which,...
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And finally a REAL social media fail to learn from: the story of Channel 7
Pin It For those who may have read my very passionate and controversial previous post about the Qantas ‘social media fail’ – and then my post about the somewhat less than perfect use of social media...
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Viral Brand Bullying: what is REALLY ruining my Facebook experience
Pin It Every second day there’s some article covering the new downfall of Facebook – some new feature (usually related to advertising or some other money-grabbing feature) that will lead to a mass...
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216 Social Media and Internet Statistics (September 2012)
Pin It All the best plans can go astray sometimes and my pledge to post a new social media stats article every month definitely falls into the straying category. In my defense I haven’t really been...
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The #ClickFrenzy case study: How not to do social media
Pin It Anyone living in Australia would have heard about Click Frenzy by now. The heavy promotion of the 24 hour sale event the week leading up to its launch can only be matched by the blanket...
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Instagram: A Marketing Platform Worth a Closer Look [guest post]
Pin It Hey team – I’d like to put a quick intro in here to welcome my first guest post-er on The Social Skinny! Since I have clearly been neglecting my blog a little too much lately I have welcomed...
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Facebook Games – How Big is the Market? [guest post]
Pin It Hey my beloved website readers- another guest post for the site! I am not going to lie to you – I really wanted to write my own post over Christmas but I was too busy getting fat thanks to my...
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9 Must-Have Apps for your Facebook Page
Pin It Guest post by Jim Belosic, CEO of ShortStack Foreword: I know I have been relying too heavily on guest posts of late and I swore to myself the next post on The Social Skinny would be one of my...
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Can you measure social media ROI?
Pin It It’s the million dollar question (or questions?) – can you get a return on investment on your social media activities, and can it be measured? Before I get into my answer, watch this video,...
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iMingling: The importance of a social media presence for your business
Pin It Still sitting on the fence in terms of whether social media is important for your business? It is. In this article Jamie Franks (yes, it’s another guest post) outlines why you need to be in the...
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Getting creative with social campaigns: the story of MOG
Pin It Too often I find that when brainstorming for ‘great’ social media campaign ideas we limit ourselves to thinking about what would work well online. It’s a natural connection to make – the social...
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Protecting Social Media Accounts from Spammers and Hackers
Pin It Charles Trentham is diehard tech blogger who loves to write about software, technology, and future science. After retiring from a small telecom startup after the bubble burst, he’s been...
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8 simple things you can do to optimize your website
Pin It When I first started The Social Skinny I remember talking with someone in the industry who warned me against ever diversifying the content on my blog. He maintained that once you start writing...
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4 Twitter Tips You Should Think About Now
It might be easier to count who is not on Twitter. The short-form social network attracts people from every industry imaginable. So, on such a popular network, how do you stand out? Here are 4 tips to...
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Facebook Applications and Contests – the best tools now that Wildfire is out...
These days the focus on Facebook for business is less about the initial set-up and more about “what’s next”. Everyone already has a Page and a basic content strategy, and now they are looking to step...
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Pinterest changes – what do they mean for users and businesses?
Spring is in the air (at least, in the USA), so it’s time to pin house cleaning ideas, landscaping inspiration and the fresh, bright colors that the spring season is known for. But what’s this?...
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10 Quick Tips for Better Status Updates (Infographic)
Too often we churn out Facebook status updates without putting enough thought into it – looking to ‘tick a box’ rather than get the most engagement possible. Most of us know we should be putting more...
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Mid-year check-in: is your marketing plan working for you?
This is just a really short and sweet update to remind everyone to do a sense-check of their marketing plan (including social media marketing plan!) now that half the year has gone by. We are too...
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Effective Ways to Use Social Media for Marketing Research
The secret of social media marketing is out. Not only has it become a common form of communication and advertising for many businesses, it is predicted to be as common as email for customer support...
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Social Media and Television: 5 Examples of the New Era of Social TV
The popularity of social networking hasn’t just affected people — it has transformed what used to be the one-way medium of television. “Social television” is infiltrating households as the...
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